Local College Student Hits the High Notes with New Business
A former Cowbridge Comprehensive pupil has collaborated with a new digital start-up to encourage people to shop local and support Cowbridge high street.
18-year-old Shay Heatley, who is studying music at Cardiff & Vale College, recorded the backing track of NearMeNow’s promotional video as it gears up to launch its new app later this month.
The aspiring musician and model, who has appeared on the front cover of New York Times, joined Stephen J Preston, a composer, arranger and musical director from Beddau, who wrote the music and lyrics, and Pontypridd-based Trigger Happy Creative who filmed and edited the content.
Featuring Cowbridge high street businesses Elephant & Bun Deli, Bethan Jones, S Andrews & Son Properties, No.39 and Fich & Ramous, the promotional video will now be used to support the launch of NearMeNow’s new app.
On performing the track, Ariana Grande fan Heatley, said:
“Having gone to Cowbridge Comprehensive School, it is great to be involved in a project that supports the local high street. As I’m studying music at college, it was great to have the opportunity to go into a studio to record the vocals. The song is really catchy so I’m sure everyone will be singing it in no time.”
Designed to digitalise the high street, the bilingual app provides high street traders with a cost-effective digital solution to help advertise their business, engage more effectively with customers and collaborate more efficiently with other local businesses.
The brainchild of former risk analyst turned maths teacher Victoria Mann, the app aims to help traders generate customers, eliminate waste and boost their bottom line, while at the same time allowing shoppers to support local businesses, find out what is on offer locally and get the latest local deals.
Founder and CEO of NearMeNow, Victorial Mann, said:
“At NearMeNow, we’re all about supporting local people and local businesses so it was great to team up with Shay, Stephen, and Siân and Lewys at Trigger Happy Creative, to create our new promotional video. We’re days away from launching our pilot app so we’re all really excited at NearMeNow HQ. We’re feeling really positive about the pilot and believe that not only will it revive the high street for traders, but also add to the experience for shoppers.”
Based at Welsh ICE in Caerphilly, NearMeNow has received support from the Development Bank of Wales, TownSquare’s Accelerator, NatWest’s Entrepreneurial Spark and Business Wales’ Accelerated Growth Programme for businesses with high growth potential.
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